The world’s leading olive oil company is advancing its digital transformation through blockchain, artificial intelligence, and industrial digitization technologies.
Deoleo, the global leader in olive oil, has launched an ambitious digital transformation project in collaboration with Telefónica Tech to enhance efficiency, traceability, and technological innovation across its value chain.
Within this initiative, Geprom, Telefónica Tech’s industrial digitization unit, plays a key role in modernizing the company’s production plants.
The project integrates advanced technologies such as blockchain, artificial intelligence, and industrial digitization solutions, aiming to optimize production processes and ensure the highest quality standards in olive oil.
Digitalization of olive oil production plants
One of the project’s main pillars focuses on the digitalization of Deoleo’s industrial plants.
At these facilities, Geprom implements industrial digitization solutions that integrate production, maintenance, and operations management systems.
Among the technologies used, EMI Suite stands out—a platform designed to improve industrial maintenance management and provide greater visibility into production processes.
Thanks to this solution, the plants can:
- Improve operational efficiency
- Optimize industrial maintenance management
- Reduce production downtime
- Access real-time data for decision-making
This approach enables progress toward a connected factory model, aligned with the principles of Industry 4.0.
Artificial intelligence applied to olive oil blending
Another key area of the project is the application of artificial intelligence and machine learning to improve the olive oil blending process, an essential phase of production.
Blending involves combining different varieties of oil to achieve specific flavor profiles while maintaining the characteristic quality of each brand.
Using advanced data analysis models, the developed systems allow companies to:
- Analyze the characteristics of different oils
- Optimize the selection of raw materials
- Support the master blender in decision-making
This technology helps ensure consistency in the final product and optimize raw material management.s.
Blockchain to enhance olive oil traceability
The digital transformation also includes implementing blockchain technology to strengthen olive oil traceability.
Thanks to this technology, data from every stage of the production chain—from origin to final product—is recorded securely and immutably.
This enables greater transparency for consumers, who can access information about the origin and production process of the oil via QR codes on the packaging.
Currently, a significant portion of Deoleo’s extra virgin olive oil already uses this digital traceability system.
Technological innovation in the agri-food sector
The collaboration between Deoleo, Telefónica Tech, and Geprom demonstrates how digitalization can transform a traditional sector like olive oil production.
Incorporating Industry 4.0 technologies, advanced analytics, and artificial intelligence allows for improved operational efficiency, optimized industrial processes, and increased transparency throughout the value chain.
This project represents an important step toward a smarter, more sustainable, and connected production model, ready to meet the challenges of the global mark
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